Press Release for Launch

INTRODUCING ‘MY LITTLE PAKORA,’ THE CHILDREN’S CLOTHING RETAIL SITE AND ONLINE COMMUNITY FOR MULTI-CULTURAL, ORGANIC FAMILIES

My Little Pakora blends organic traditions of South Asia and elsewhere into a unique children’s clothing retailer and online resource center.

Belmont, Mass., August 2008 – My Little Pakora, a new retail website and resource center that integrates traditional South Asian culture and lifestyles with organic living, is unveiling a new line of organic cotton clothing for infants and toddlers at www.mylittlepakora.com.

After her daughter was born in 2006, Sonia Gupta, President and Founder of My Little Pakora, was struck by the parallels between the traditions of her Indian heritage and the principles of organic and green living – parallels such as an emphasis on natural food, home remedies, yoga and meditation, alternative medicine, and sustainable living.

“My Little Pakora’s line of organic clothing for babies and toddlers reflects this history of long-standing principles of natural and organic living that is fundamental to my heritage,” said Gupta. “I’m thrilled to provide a site that talks about integrating South Asian influences with organic living and helps to educate parents from all backgrounds on how they can do the same.”

In addition to the retail site, My Little Pakora provides articles and resources for parents to learn more about contemporary organic living in the United States, as well as the centuries-old traditions of organic living in South Asia and other areas around the world.

“As parents, we all want to raise our children in the healthiest way we can,” said Gupta. “By combining the traditions of non-Western cultures with the latest information about organic living, My Little Pakora gives parents unique ideas, education, and practical support to help them live healthier for their own families and the larger environment.”

Organic cotton clothing is woven from cotton grown without the use of pesticides, herbicides, or other toxic chemicals. The cotton is grown using farming techniques that are designed to sustain the soil, the workers, and the eco-system at large. The organic clothing available from My Little Pakora features images symbolic of Indian and South Asian cultures, and offers options appropriate for boys and girls.

More information about My Little Pakora and its line of clothing can be found on the company’s Web site, www.mylittlepakora.com, or by calling (617) 484-6060.

About My Little Pakora
My Little Pakora, an organic children’s clothing retailer and online multi-cultural resource center, blends the latest information about organic and sustainable lifestyles with the uniquely similar cultural traditions of South Asia and other cultures around the world.

Founder and President Sonia Gupta launched My Little Pakora in 2008 after nine years in start-up technology companies around the greater Boston area. A pakora is an Indian appetizer similar to a vegetable fritter. Gupta used the word as a term of endearment for her daughter – who was the inspiration for founding My Little Pakora.

For more information about My Little Pakora and their line of organic children’s clothing, visit www.mylittlepakora.com or call (617) 484-6060.

PRESS CONTACTS:
Christine Dunn
Savoir Media Co.
Telephone: (617) 484-1660
Email: cdunn@savoirmedia.com